Our Vision

founder/ceo

Justin Cole

Writer and Storyteller at Heart

Proud Born and Raised New Yorker

Go Off, Go Under-! is a clothing brand built for...

The artist who works until 4 AM.
The runner who trains in the rain.
The filmmaker who shoots with no money.
The skater who keeps trying the trick.
The musician who plays to 12 people.
The person who simply refuses to live a conventional life.

Based out of the global epicenter of New York City, naturally, we're on the cutting edge.

New Yorkers know better than anyone else how to go

off, and go off in style.

But don't be mistaken: GOGU is meant for all the

creatives, doers, dreamers and fighters in the five boroughs and beyond.

Our brand is for the misfits, those diagnosed with ADHD or those that can't be placed in a box. We believe that being misunderstood is a blessing altogether.

These are the people that push society forward, by breaking boundaries uninhibited while dragging everyone else along.

Whether you like to go off or go under, we encourage all of our customers to be bold and unwavering with their words, actions and the lifestyles they live.

As they say, the way you do one thing is the way you do everything.

So why not embrace that?